10x10 Sketch Method

Matthew Weprin
4 min readSep 21, 2020

What is it ?

The 10x10 Sketch Method is a technique for making early concept generation sketching more efficient in use of time than a method that stresses finished sketches early in the design process. lt allows more time to explore ideas and so stresses the quality of thinking and the final solution.The 10x 10 Method involves creating ten rows with ten thumbnail sketches per row on each page.

Why Use this Method ?

  1. It allows more exploration of alternative ideas in a shorter time
  2. May lead to a final concept which is a better design than traditional approaches.
  3. Prevents sketches from becoming too detailed in the mind of the designer and more important than the quality of the final design solution.
  4. Focuses on the number of ideas generated and really gets people thinking/imagining.

Challenges

  1. This method really takes discipline
  2. First few ideas will come out easily but will get much harder to hit the goal of 10 thumbnails.

Resources Needed

--

--

Matthew Weprin

Sr Manager, Product Design @ Workday with 30 years of experience defining and designing amazing experiences. Previously at Aetna, SAP, Oracle, IBM, HP, & more!