Design Thinking: Stakeholder Maps

Stakeholders maps are used to document the key stakeholders and their relationship. If you’re integrating new team members, starting a new project, exploring a new market, or expanding an offering, this activity helps you identify project stakeholders, their expectations, and relationships.

At the beginning of a design project it is important to identify the key stakeholders and their relationships. The Stakeholder Map is an excellent resource for the design team.

Putting the Stakeholders Before the Project

Stakeholders can make or break a project and regardless the type of project, they are the ones you should consider first and foremost. If your stakeholders do not like the project, or if they do not have enough information, they may put an end to it. To keep your project moving forward towards success, design a stakeholders map that will give you important information about everyone involved. You can learn more about their power and interests, allowing you to communicate effectively. It is the best way to handle any change within your business, whether it is starting a new project or going a new direction. Building an understanding and relationship with stakeholders is integral to your design thinking process.

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