Disney Brainstorming Method

Matthew Weprin
2 min readSep 21, 2020

The Disney Method is a parallel thinking technique. It was invented before Design Thinking evolved to it’s current state but has many of the elements of the Design Thinking approach. The technique is a complex creativity strategy in which a group uses four specific thinking styles in turn. It involves parallel thinking to analyze a problem, generate ideas, evaluate ideas, construct and critique a plan of action.

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Matthew Weprin

Sr Manager, Product Design @ Workday with 30 years of experience defining and designing amazing experiences. Previously at Aetna, SAP, Oracle, IBM, HP, & more!